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Wes Tyeryar, Director of Strategic Partnerships, PublicRelay Pushing key messages rooted in larger reputational goals is one of the most effective ways to contribute to company-wide objectives and demonstrate the communications team’s value to the business in a quantifiable way. Getting your messages picked up though, is easier said than done. Using data to be more strategic in the tasks you already perform every day to execute your messaging and campaign strategies will allow you to amplify your messages while using your time more efficiently. Follow these three tips to amplify key messages without increasing the time spent on messaging…
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