The Customer Voice

Authenticity: The Opposite of Spin

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Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… 1. Making your leaders more accessible to the media. If you want an organization to seem more authentic, you need to make your or your client’s CEO, leaders, and experts more accessible. Television is the best opportunity to build authenticity. While there is an increased focus on influencer marketing, an accessible CEO has more potential to grow an organization’s influence and trust.   2. Focusing on increasing a CEO’s presence on local television. But is the CEO…

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