The Customer Voice

B2С Social Media Marketing Mistakes

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Neil Helson, Marketing Manager, Blurbpoint Media Undoubtedly, social media is still one of the most powerful digital marketing platforms around, albeit with unique marketing challenges. The trends in social media keep changing, and this change holds a real meaning when it’s about B2C businesses. That’s because in the B2C sector, customers gain an immense level of power to control everything from service propositions to product features. But, often, the B2C marketers commit serious mistakes when it comes to marketing their business through social media. If you simply notice some of the past scenarios, you will find there have been strict…

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