The Customer Voice

British Airways Is Weathering PR Turbulence


Ronn Torossian, CEO, 5WPR  Embattled UK airline British Airlines has faced another hit to its reputation this month, after being forced to reveal that a major data breach had exposed customer financial information to hackers.  In the words of Amelia Brophy, head of brands at research firm YouGov, the latest crisis for BA has come “at a bad time for the airline.” Indeed, in the wake of a series of similar breaches at major global brands, data breaches have become a hot topic in consumer affairs.  “While people can forgive delays or other glitches,” Brophy adds, “these sorts of crises…

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