The Customer Voice

Build Your Brand in 7 Simple Steps

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Jill Kurtz, Owner, Kurtz Digital Strategy Whether you are an individual professional or are representing an organization online, you need to define your brand. That’s right, even individuals need a brand. A brand is how we differentiate in business terms from everyone else. That’s how you get a job or make the right professional connections. It is how businesses find the right customers and explain their products and services. Ignoring or not actively managing your brand online doesn’t mean you won’t have one. It’s worse – it means that your brand will be defined by others. You may or, likely,…

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