The Customer Voice

Businesses that Bury the Hatchet

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Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes? Thanks to some adventurous entrepreneurs, more and more people are participating in the pastime once reserved for lumberjacks. Hurling hatchets undoubtedly offers an adrenalin rush, but does it hit the mark for Mindful Marketing? You can count me among those who had no idea that axe throwing is now in vogue. However, like the return of plaid, the trend…

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