The Customer Voice

Even for Top Brands, There’s Room for Improvement in Email Marketing

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James Glover, President & CEO, Coherent Path Email marketing remains one of the most effective tools in digital marketing, and with a 4400 percent ROI (Campaign Monitor), it’s no surprise. However, despite being around since the late seventies – a far more mature channel than its digital marketing counterparts, such as social media, SEO and PPC – many brands still struggle to effectively measure their email efforts. Knowing this, RSR Research and Coherent Path set out to measure and create a benchmark for them in their new ‘Measuring Email’s Effectiveness’ report. The research examined the strategies of 138 top retailers…

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