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Insight for Indies: 6 Ways to Win a Pitch with Data-Driven Ideas

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Every agency knows the key to winning new business and delivering successful pitches is to know your consumer in intimate detail. But it’s not enough to rely on experience or hunches. The only way to prove to clients you truly know their audience is to use trustworthy data, and present it so that the client can immediately see the value and ROI that can come from its use. Here’s how to become pitch perfect and wow your clients with data-driven ideas. 1. Ensure your source is credible. Any data source worth its salt is transparent about its methodology, allowing its…

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