The Customer Voice

Instagram Founders Leave Company

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Ronn Torossian, CEO, 5WPR Sometimes, crisis PR is about averting a crisis before it strikes. Your message and how you manage that message can go a long way toward determining if potentially bad news blows up in your face or if it just washes over you with your brand integrity intact.  Recently, Facebook had the opportunity to live out that truism when Instagram co-founders, Kevin Systrom and Mike Krieger both announced they would be leaving the company they founded, which is owned by Facebook. After the announcement was made public, whispers that at least one of the founders did not…

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