The Customer Voice

Local Content is the Path to Global Audiences


Peggy Chen, CMO, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety of tools to ensure its brand is consistent and its content is personal. The challenge is to create a personal and local online experience while maintaining a consistent brand identity. When creating a personalized brand experience, companies must bridge the gap between local personal content and global brand…

This content is for Free Access and Regular members only.
Login Join Now
Dei Sub Numine Viget! Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Cyber Security Is A National Concern

    Previous article

    Crypto Ad Ban Reversal: Does it Point to Facebook’s Plan to Embrace Blockchain?

    Next article

    You may also like


    Comments are closed.