Local Content is the Path to Global Audiences

Peggy Chen, CMO, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety of tools to ensure its brand is consistent and its content is personal. The challenge is to create a personal and local online experience while maintaining a consistent brand identity. When creating a personalized brand experience, companies must bridge the gap between local personal content and global brand…