The Customer Voice

The Big Deal About Big Data & PR

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Amanda Peterson, Enlightened Digital   Big data has become one of the most significant trends in modern technology. It’s no exaggeration to say that today’s society is generating massive amounts of information. In fact, studies have predicted that more than 90 percent of data in the world was created in the past two years. Such a wide scope of insight can be extremely useful across a range of industries, which is why many businesses are finding ways to take advantage of it. The field of public relations is no exception to the list of industries using big data to their…

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