The Customer Voice

The Gig Economy and the Solo PR Pro

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Karen Swim, APR, Founder, Words For Hire  The freelance or gig economy is thriving! Or shrinking, depending on whom you ask. Over the years, the gig economy has been touted as a disruptor of the modern workforce and as the Industrial Revolution of our time. Yet in many ways, we still have trouble defining this type of work, let alone integrating it into the mainstream fabric of work. The diverse group of solo PR professionals offers insight into the future of the overall gig economy and a window into the future of work.  Independent public relations consultants function more as small business owners rather than freelancers,…

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