The Customer Voice

Uber Hires First CMO – The Next Step in the Brand’s Evolving Voice


Ronn Torossian, CEO, 5WPR  Wildly popular- and controversial- ride-hailing firm Uber has hired its first ever chief marketing officer, almost a decade after the company was first founded. As governments across the globe continue to wrestle with the appropriate regulatory schemes to reign in the sharing economy giant, the appointment of an executive brand manager could not have come too soon.  Uber’s inaugural CMO is Rebecca Messina, joining the firm after serving as global CMO for drinks company Beam Suntory since 2016. Prior to her term at Beam Suntory, Messina spent a full 22 years at Coca-Cola, where she was…

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