How to Design a PR Measurement Plan Tied to Business Goals (Webinar Recording)

Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of media coverage data to be collected and measured, communicators still struggle with access to accurate data to start with. Only 19% of PR and Communications professionals feel adequately prepared with PR and Communications Data – even though 71% would change their measurement process for more insightful data. Even once they have accurate data, many communicators struggle with what to measure, how, and why. Where is the breakdown? It’s threefold: Your PR measurement plan should tie back to business goals…